Video and YouTube Marketing

Video and YouTube Marketing
Price: 
$20.00

Course Hours: 
1
Course Type: 
Self-Study
  • Description
  • Objectives
  • Materials
  • Approvals
  • System Requirements
  • General Information

Videos have become a popular method of communicating virtually among the popular social media platforms. YouTube is the world's second largest search engine, a driver of online culture, and a springboard for Internet fame. The business case for using social media is compelling, and many businesses already make use of YouTube as part of their virtual presence. YouTube offers several channels to help build engagement and tools to help better leverage the site. This course will discuss how YouTube can provide a platform for business marketing, from the basics of YouTube and video use for businesses to building your presence online and identifying the right metric for gauging return on investment.

After completing this course, you should be able to:

  • Recall reasons to use YouTube for business social media marketing
  • Define steps to starting a social media community on YouTube
  • Identify several ways to build engagement with customers using YouTube
  • Choose the appropriate tools that make it easier to use YouTube
  • Recognize measurement methods for return on investment from YouTube use

All materials are included in this course.

 International Association for Continuing Education and Training (IACET)

Ed4Online has been approved as an Accredited Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, Ed4Online has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of the Accredited Provider status, Ed4Online is authorized to offer IACET CEUs for courses and programs that qualify under the ANSI/IACET Standard.

The Continuing Education Unit (CEU) was created by IACET as a measurement of continuing education. One (1) IACET CEU is equal to ten (10) contact hours of participation in an organized continuing education experience under responsible sponsorship, capable direction, and qualified instruction. Under IACET's care, the IACET CEU has evolved from a quantitative measure to a hallmark of quality training and instruction. For more information on IACET, visit www.iacet.org.

Internet Connection

  • Broadband or High-Speed - DSL, Cable, and Wireless Connections

*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.

Hardware Requirements

  • Processor - 2GHz Processor or Higher
  • Memory - 1 GB RAM Minimum Recommended

PC Software Requirements

  • Operating Systems - Windows Vista, Windows 7, Windows 8 or 8.1
  • Internet Browsers - Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • QuickTime, Windows Media Player &/or Real Player

MAC Software Requirements

  • Operating Systems - Mac OS x 10 or higher  with Windows
  • Internet Browsers- Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • Apple QuickTime Media Player